Idal was born in 1980 founded by Greco Giovanni. He was an artisan and a decorator who since 1950 has undertaken the art decoration of interiors and exteriors by using lime paint as main material. He has handed down these arts to his youngest son Valter who works at IDAL and decorates interiors and exteriors by keeping the practice of professional and natural materials to preserve the historical and cultural conservation of Alta Langa buildings. In 1993 IDAL opened a store as paint shop and hardware store in Cortemilia managed by the first born Piercarlo. There you can find professional products to paint interiors and exteriors, that satisfy the customers with a tinting machine service.